CONCEPTUAL MEMORY 

A sensory experience where the wine sheds its name, label, and origin, leaving only the essentials: what we perceive.

Participants taste a selection of wines served blind; guided by sommelier Anna Solé, they observe, smell, taste, and interpret each glass. Color, aromas, texture, acidity, tannins, and persistence become clues to uncovering what lies behind each wine.

The experience blends tasting, a game, and education, while also challenging our preconceptions: do we truly like a wine, or are we influenced by the label, price, appellation, or grape variety?

No prior knowledge is required. The goal is not to guess correctly, but to learn to trust our senses and discover how we form our perception of wine.